Learn how System1’s Test Your Ad platform scores creative.
System1 measures the emotional response that is felt towards ads by audiences. Emotional response can be used, in conjunction with a brand’s Share of Voice, to predict the brand’s long-term market share growth.
The audience selects one of the 7 basic emotions or neutral from a pictorial scale which promotes fast and frugal mental processing. This way, it is possible to establish how an ad leaves people feeling, i.e. the emotion it elicits, across a large quantitative sample.
Applying positive or negative weights to each emotion enables us to translate the raw emotional profile of advertising into a simple Star Rating, ranging from 1-Star (weak ad, with no likely growth amplification) to 5-Star (strongly positive emotional response, with strong growth-amplification potential). Positive weights are assigned to happiness and surprise, and negative weights to neutrality and other emotions.