Choose your strongest side.
The quicker people recognise your brand, the better. Consistency is vital - make use of your brand assets.
Your brand is more than your name and logo. It’s often recognised through a whole set of distinctive assets which people associate with you. They can be shapes, names, colours, slogans, jingles, characters… almost any element of an ad. The stronger the association with your brand, the more effective they will be.
Identifying your assets, and using them consistently, is the third foundation of effective advertising.
Example: Coca-Cola – “2019 Women’s World Cup” (2019 Women’s World Cup