Conclusion
Conclusion
Older people are under-represented in ads. Given their reach and income it's a huge opportunity.
But representation alone isn't enough. Ads have to entertain, and older viewers are one of the toughest, most media-savvy crowds around.
Show older people how they want to be seen – smart, strong, friendly, funny and full of experience.
When brands wise up and get it right, the benefits are enormous. Wise Up!
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