Wise Up! or Dumb Down!
A niche segment
Nostalgic
Loneliness
Easily confused
In decline
Invisible
Patronising celebrity spokespeople
Big and high-income
Culturally rich
Firm friendships
Smart and savvy
Experienced and strong
Part of society
Stars entertaining at your level
Which of the 6 insights did you find most useful?
Power up your ads with cultural references
Make The Most Of Friendship
Remember They Weren't Born Yesterday
Experience Is Priceless
Part Of A Greater Whole
Stars Have Potential
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