Stars Have Potential
Like most people, older viewers enjoy seeing celebrities in ads – but only if they entertain. Of the seven ads scoring 4-Stars or more with an older sample, four starred a celebrity. Almost always, though, the celebrity isn't taking themselves too seriously.
A celebrity can be a way to reflect older lives in an ad – but often it works best if they act like normal people.
Example: Warburtons - "It Can Wait"
Meet George Clooney – or enjoy a slice of toast? It's an easy choice in a Warburtons ad which revels in treating a star just like anyone else.