Play up Fan Favorites (Babies, Pets & Family)
Surprise - when allied to happiness - is one of the most effective Super Bowl plays. But not every effective ad needs to be surprising. You don’t need a crystal ball to predict that Super Bowl LVII will have plenty of ads that put babies, puppies, kittens and doting parents and grandparents in starring roles. They won’t win many awards, but people like to see them and always will.
Even this perennial tactic can backfire, though. Make your ad too cozy, or too detached from the brand itself, and you risk coming in low on short-term Spike Rating or on Brand Fluency. Let’s face it, you’re not going to have the cute puppy space all to yourself. A lesser execution can mean your ad and brand get lost.
Example: Huggies – “Welcome to the World