Thinking Beyond the Big Game
Taking the time to get your Super Bowl ad right has implications beyond the game. Great ads can and should be leveraged continuously to build Fame.
System1 tested the concept of wear-out in two separate studies. First, we compared the Star Rating of ads by the time since first air date (going back up to 7,000 days). Ads that are tested up to 19 years after they were first aired and ads that are tested at first airing test similarly, on average.