<p>We mapped over 20,000 TV ads from the UK database to uncover category trends. </p>
Charities & Non-Profits, Household Goods and Food are the top categories for Spike. Their performance on our other measures varies.
Telecommunication, Transport & Travel and Office Technology are the lowest-performing on Spike, with below average Fluency and a modest average Star Rating.
With the exception of Charities & Non-Profits, categories that perform highest on Emotional Intensity also perform above average on long-term business effects (Star).