Methodology
Feeling Seen USA explores and celebrates the benefits of inclusive advertising as seen through the eyes of diverse audiences. We identified 58 ads that put diversity and inclusion at their core. We then tested them among both the general US population and the underrepresented group featured in the ad using our Test Your Ad platform. In total, we conducted more than 150 tests among 18,500 people across the United States.
Test Your Ad measures the emotional response to each ad to determine its ability to drive long-term brand growth and short-term sales. Each ad is assigned three headline measures: Star Rating, Spike Rating and Brand Fluency. The higher the Star Rating, the more brands should invest in and build campaigns around the ad.