Why Feeling Seen Matters
We’re exposed to up to thousands of ads per day. Yet how many of these ads accurately reflect the diversity of our society – do audiences really feel seen by brands? What impact does feeling seen have over the long term?
Today, companies are increasingly reflecting on their diversity, equity and inclusion strategies and making a conscious effort to be more transparent about their initiatives, goals and progress. Advertising can bring diversity to the forefront, and as System1’s Feeling Seen USA report shows, effective diverse advertising gives brands a big lift in the market.
Inclusive advertising requires an intentional approach to casting and storytelling. It excels when the right voices are in the room at the briefing stage and when the right creatives are behind the camera. The good news is that brands can make great diverse ads that have the power to make diverse audiences feel truly seen. Our guide offers five key insights on how to get it right.